Editor’s note: A version of this post first appeared on Yicai Global, the English-language financial news service of Shanghai Media Group. Yicai Global is one of just two dedicated Chinese news feeds connected to the Bloomberg terminal.

WeChat, Tencent Holdings Ltd.’s social networking and chat app, will roll out paid services for the content offered by official accounts, an authority at the Chinese internet giant told Yicai Global.

WeChat invited selected official accounts to trial its paid content function, which is not open to general users for the time being. Posting ads and original content remain the primary ways for official, or business accounts, to earn revenue through the platform.

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