March 14th is typically batted about as “Pi day”, since the date abbreviates to 3.14. While many of us celebrate by eating pi-themed pie and trying to memorize as many digits of pi as possible, Asian companies think about White Day (白色情人节 in Chinese). It’s the day when men are supposed to give back to the women who gave chocolate or other gifts to them on Valentine’s Day. It is celebrated across China, South Korea, Japan and other Asian countries.

Instead of complaining about merchant’s tactics and the “just to have the sales” view, let’s look at how startups across Asia are pushing their products to the lonely hearts, pie lovers, and mathematics lovers.

1. Japanese 3D chocolate and jellies

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com