Photo editing and sharing app developer Meitu announced on Wednesday the launch of two e-shopping platforms, marking its first foray into e-commerce space, our sister site TechNode Chinese is reporting (in Chinese).

The rollout of the two e-commerce platforms called Meipu (美铺; literally “beautiful shop” in English) and Meitudingzhi (美图定制; Meitu customization) are the latest expansion efforts by the photo app owner, following its push into the smartphone sector with the debut of its first model in 2013 (in Chinese).

Meipu is a fashion-focused social shopping community, featuring a “virtual boutique” concept.

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Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.