Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia. The podcast features guests from Asia’s vibrant tech community.

Karen Dillon, one of the authors from the book “Competing against Luck” joined us in a conversation to discuss the “jobs to be done” framework and why it is important about customer choice and innovation in disruption theory. She also discussed how organizations can be jobs focused and how companies should be listening to their customers and the circumstances when the theory fails.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China