Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia. The podcast features guests from Asia’s vibrant tech community.

Matthew Brennan from China Channel & host of China Tech Talk podcast joined us on a discussion on Sina Weibo and why it is not the “Twitter” of China. We discussed the origins, the products, revenue & business models in Weibo, and how it was spun off from its parent company, Sina. Matthew also explained why Weibo has been far more successful than Twitter and where it stands against the other Chinese social platforms, for example, Wechat.

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