Editor’s note: This originally appeared on the China Business Cast. China Business Cast is a podcast featuring experienced entrepreneurs and business people making things happen in China.

Michelle Ibarra is a Mexican American multi-tasking millennial that lives in the hip and trendy Former French Concession neighborhood in Shanghai, China.  She has established herself as a leader and collaborator in Asia. As the Asia & Oceania Regional Manager of Girl Gone International, a non-profit app, website, magazine and community dedicated to the new generation of expat women living abroad, Michelle has supported and developed communities in 21 Asian cities.

Michelle is also the Co-Founder and Owner of a graphic design and consulting business in Shanghai, China. TONIK Design consulting helps brands find their visual identity utilizing minimal and modern elements popular in Western design. TONIK Design also has a new home decor line, TONIK Prints, which show different Shanghai-based neighborhoods in a colorful yet minimal way to elevate any space.

Listen to the episode here or subscribe.


  • How the WeChat communities get started
  • How Michelle started a group during an event
  • Question: Are you the manager in each group?
  • Tips on rules within the group
  • Question for Michelle: Do you verify and approve each person who joins each group?
  • What the questionnaire form is for members wanting to join
  • Do Michelle’s groups generate income or not
  • Michelle shares her process of checking the WeChat groups
  • How the WeChat groups are structured
  • Names and categories of the WeChat communities
  • Question: What other platforms are there?
  • Question: Has there been any negative incidents in one of your groups?
  • Tips for people wanting to start their own WeChat groups
  • How people can connect with Michelle Ibarra

TechNode does not necessarily endorse the commentary made in this program.

TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China