Providing online news and content for millions of users in China, flagship Bytedance app Jinri Toutiao (translated as “Today’s Headlines”) doesn’t require an editor-in-chief to lead its content strategy like other news platforms do, according to company founder and CEO Zhang Yiming.

While the news aggregator app with around 115 million daily active users does have an executive editor whose job is to make sure the content on the app complies with China’s internet content regulations, Zhang insists that the best way to manage content is “not to interfere.”

The gap created by the absence of human interference is filled by the company’s artificial intelligence and deep-learning algorithms that deliver a selection of personalized content to its users.

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Wei Sheng

Wei Sheng is a Beijing-based reporter covering hardware, smartphone, and telecommunications, along with regulations and policies related to the China tech scene. He writes a monthly newsletter tracking...

Tony Xu

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail: tony.xu@technode.com