TikTok announced on Thursday that they are committed to playing its role in the mutual support and giving efforts and provide concrete relief to those most affected by this crisis.
Among the efforts TikTok will be supporting with cash contributions are:
- TikTok Health Heroes Relief Fund: Health care workers are the heroes of this global battle and deserving heroes within the TikTok community. TikTok is providing $150M in funds toward medical staffing, supplies, and hardship relief for health care workers.
- TikTok Community Relief Fund: To provide critical relief to these communities, TikTok will allot $40M in cash to local organizations that serve groups representative of TikTok’s diverse user communities, including musicians, artists, nurses, educators, and families that have come together on our platform. TikTok will be further matching $10M in donations from their community to support the community. Through this fund, they are supporting programs like After-School All-Stars, where they have already donated $3M to provide food for families who rely upon school lunch programs affected by school closures across the US, and $2M to MusiCares to support artists, songwriters, and music professionals whose livelihoods have been severely impacted as a result of canceled performance and gig work.
- TikTok Creative Learning Fund: TikTok will be providing $50M in grants to educators, professional experts, and non-profits whose real-world skills and expertise can help spread educational information and useful course material in an accessible, distance-learning format.
Besides the funds above, TikTok is also supporting communities through initiatives that include:
- Helping SMBs restart and rebuild: TikTok is committed to helping SMBs weather this crisis, and they will be providing $100M in ad credits to help companies get back on their feet once economies are able to restart normal activity. The program will begin rolling out to markets in the coming months, depending upon the decisions of public health authorities around the world regarding when and how to restart business operations.
- Contributing to public education efforts: To facilitate education, TikTok is providing $25M in prominent in-feed ad space for NGOs, trusted health sources, and local authorities, enabling them to share important messages with millions of people and meaningfully engage the TikTok community. They’ve also hosted educational live streams from representatives of the WHO, IFRC, and popular voices for public health and science, like Bill Nye the Science Guy. In addition, they’ve created a range of in-app resources, educational live streams, educational hashtags challenges, and more which can be found on the COVID-19 Resources Page on our Safety Center.
Editor’s note: This is part of our ongoing Tech for Good series, highlighting how Chinese tech companies are helping fight the impact of the coronavirus. To learn more, please visit TikTok’s website.