Long-suffering Chinese console gamers were disappointed yet again when the global hit game Animal Crossing vanished from Taobao a month ago.
With only three Nintendo Switch games licensed for sale in China, gamers have long relied on the grey market for imported consoles and game cartridges.
Using sales volume data from market analyst firm Niko partners and public price information, TechNode estimates that Nintendo sold $32 million worth of the Switch console in 2019. We estimate that sales of consoles in China on the grey market amounted to $183 million.
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.