Who owns "internet literature"?

If you ask the 8.1 million authors registered with China Literature, the Tencent-backed ebook platform that’s almost synonymous with the genre, they do. 

While a few internet lit authors hit it big and turn pro, most are hobbyists. Internet literature is China’s equivalent of fan fiction, a grassroots literary scene famous for schoolyard romance, swashbuckling adventure, and—especially—time-traveling modern heroines who are sent back to teach the Qing Dynasty a thing or two and marry a prince. 

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.