LinkedIn said Thursday it will shut down the localized version of its services in China later this year. The professional social network cited “a more challenging operating environment” and “greater compliance requirements” as reasons for the move.
The Microsoft-owned firm plans to launch InJobs, a new standalone job app in China, later this year. The new app won’t include social feeds or post sharing. It only serves as a job listing and application portal.
China is LinkedIn’s third-largest market, with 54 million users and behind the US and India, according to LinkedIn’s official statistics. LinkedIn’s withdrawal marks another significant retreat of US tech giants from China due to regulatory reasons and fierce local competition. Google left China more than a decade ago. Amazon ceased support for third-party merchants on its China site in 2019 after losing its market share to local competitors.
LinkedIn had previously tried to tap the Chinese market with fully localized service but to no avail. In 2015, the company rolled out a business social networking app called Chitu. The app failed to compete with local rivals like Maimai. LinkedIn shut down Chitu in 2019.
LinkedIn entered the Chinese market in 2014. Microsoft acquired the company in 2016.