Yu Minhong, founder and president of China’s leading private education company New Oriental, said at a Nov. 7 livestream that the company plans to set up a new e-commerce platform to sell farmers’ goods. Yu will lead hundreds of teachers to help farmers sell goods through livetreaming e-commerce. Yu said the goal is to help revitalize rural areas, a central goal of the Chinese government, and to improve farmers’ professional skills. Since late July, China’s private education sector has been hit hard as regulators crack down on private tutoring. [Sina Finance, in Chinese]