Chinese game company 4399 beat big-name competitors in the country’s simulation game (SLG) market with a popular new game. The new game, called “Civilization and Conquest,” ranked first in the strategy game category in China’s App Store on Dec. 28, its release date. The popular game also helped 4399 beat NetEase and Lilith during the Lunar New Year holiday in downloads. SLG games ask players to conduct simulated battles with delicate strategies. Those games tend to bring sizable revenue because players often spend a long time planning and playing those games. [DataEye, in Chinese]