Major Chinese carrier China Mobile will shut down instant chat app Fetion on September 30. The app was popular before the WeChat era for its unique feature that allowed users to send SMS directly from the app for free. Launched in 2007, the app had nearly 500 million registered users at its peak. In 2016, Fetion’s Chines name, Feixin, was changed to “He Feixin” under the China Mobile brand “He.” The brand attempted to branch further into business markets but failed to compete with stronger rivals like WeChat and DingTalk. [Securities Daily, in Chinese]