Once one of China’s biggest influencers, “Lipstick King” Austin Li finally returned to his livestream show on Alibaba’s Taobao platform on Tuesday at around 7pm, his first appearance on the e-commerce behemoth since June 3. Li’s return, which was not announced beforehand, comes on the eve of Taobao launching pre-sales for Singles’ Day, the largest online shopping festival in China. Li broadcasted for nearly two hours and attracted more than 60 million viewers as he presented 26 products ranging from home supplies and underwear to skincare products. Li repeatedly urged his audience to “shop rationally,” but almost all of the items he marketed sold out within 30 seconds regardless. He made no mention of his three month absence. [SCMP]