Major Chinese phone vendor Vivo launched its flagship series X90 on Tuesday for the home market, partnering with optical giant Zeiss for camera sensor and lenses.

Why it matters: The phone came with a 1-inch camera sensor, the latest phone vendor to do so since Sony introduced the new 1-inch CMOS camera sensor. Sharp and Xiaomi also adopted the large camera sensor in their high-end phones earlier this year. Phone makers are embracing this new trend of beefing up camera functions, indirectly replacing entry-level compact cameras.

  • X90 is the first phone series available with the latest high-end processor from Qualcomm and MediaTek.
  • Vivo aligned its in-house imaging processing chip with the new V2 chip, which can work together with MediaTek’s latest chipset – Dimensity 9200.

Details: The X90 series contains three models: X90 Pro+ with Qualcomm’s flagship processor Snapdragon 8 Gen 2; X90 and X90 Pro with MediaTek’s high-end processor Dimensity 9200. Available in three colors, the series is priced between RMB 3,699 to RMB 6,999 ($517 to $979).

  • For X90 and X90 Pro, Vivo introduced five major technology offerings to better utilize MediaTek’s chipset, including improving CPU performance, network connectivity, and power efficiency. It also features adaptive gaming frames for the popular Chinese mobile game Honor of Kings for the first time.
  • The three models all have a 6.78-inch display with a 120 Hz refresh rate. X90 and X90 Pro are equipped with BOE displays, which are made of the new Q9 illuminating components, with 20% higher peak brightness (up to 1300 nits) and 15% less power consumption, according to BOE. The Pro+ model has a display that can reach a peak brightness of 1800 nits.
  • X90 and X90 Pro come with a 4810 mAh and 4870 mAh battery, separately. Both support 120 W speed charge tech. X90 Pro+ has a 4700 mAh battery, with an 80 W charging speed. Except for X90, the other two models support wireless charging with a wattage of 50 W, it also supports reverse charging for other devices.
  • For the camera system, X90 Pro+ has a qual-camera combo from 14 mm to 90 mm. X90 and X90 Pro come with a triple-camera combo, lacking the 90 mm lens. For the primary back camera, Pro and Pro+ models have Sony IMX989, a 1-inch COMS sensor. The series also features a Zeiss T* lens coat for better image quality at the optical level.
  • The series is open for preorders, providing up to 12 GB RAM and 512 GB storage volume. 

Context: Vivo took 9% of the global smartphone market in the second quarter of 2022 ranking fifth after Oppo, according to Counterpoint Research.

  • Vivo is celebrating its 10th anniversary of the X series, which focuses on camera and imaging tech, according to its website.
  • The firm claimed that it had served over 400 million users globally till August this year.

Ward Zhou is a tech reporter based in Shanghai. He covers stories about industry of digital content, hardware, and anything geek. Reach him via ward.zhou[a] or Twitter @zhounanyu.