Chinese video platform Bilibili has taken steps to reduce costs and improve efficiency, including the “optimization” of headcount, Chinese media outlet Late News reported on Monday. People close to the firm told the outlet that these moves would help to save over RMB 2 billion ($290 million). The “optimization” will affect Bilibili’s core businesses, including the main site and its livestreaming department. A representative from Bilibili told TechNode that the firm had made some business adjustments and there will be some corresponding employee adjustments to follow. The company added that they did not expect to lay off staff on a large scale. The dual-listed firm is toiling to turn a profit having managed to narrow its net loss by 36% year-on-year in the third quarter of 2022. [Late News, in Chinese]