Bilibili sees encouraging numbers for its vertical videos called story mode, with the average daily view counts recording more than 400% year-on-year growth in the second and third quarters of 2022, according to the company’s AD TALK meeting held on Tuesday. Liu Zhi, vice president of the video platform, also said Bilibili saw advertising efficiency improve across various ad conversion features. Previously, Bilibili limited its video playback mode to horizontal videos as the platform mainly focuses on longer-length videos. But after short video apps Douyin and Kuaishou gained wide popularity in recent years, Bilibili is also trying vertical videos and commercialization. According to Liu, the interaction rate of vertical video ads is five times higher than that of horizontal ads. [36Kr, in Chinese]