TVB, a major television channel in Hong Kong, generated RMB 23.5 million ($3.37 million) during its first livestreamed shopping show on Taobao Live. The six-hour event was hosted by two TVB celebrities, Moses Chan Ho and Sharon Chan Man Chi, and featured local goods from Hong Kong presented in Cantonese. TVB’s debut livestream attracted 3.2 million viewers, with a peak of 30,000 people tuning in. As a result, the broadcaster’s stock price surged by nearly 90% on Wednesday. Earlier this month, TVB announced its partnership with Taobao, an online shopping platform owned by Alibaba, and plans to hold at least 48 live shows this year. [Yicai, in Chinese]