Bilibili, the major Chinese long-form video platform, is considering canceling the display of view counts on video pages, online media outlet Zhiwei reported on Mar. 10. The company has not yet responded officially regarding the matter. Instead of view counts, the Shanghai-based company may use a new feature based on users’ watch time to measure the popularity of uploaded videos. This undecided move is seen as an effort by Bilibili to support creators in producing high-quality content and attracting more ad placements, according to Zhiwei. If implemented, this change will benefit medium-length video content on Bilibili, encouraging its production and potentially weakening the weight of short videos. [Zhiwei, in Chinese]