During an eleven-hour live event hosted by Meituan on Tuesday, Chinese ice cream and tea chain Mixue Bingcheng surpassed RMB 100 million ($14.5 million) in sales and Luckin Coffee sold a million coconut lattes. The success of the event has prompted Meituan to plan regular live commerce promotional events for the 18th of every month, according to local media outlet Caixin, with multiple brands already preparing for next month’s session. Meituan’s online takeout event series has launched as the food delivery giant faces a strong challenge in its core market from short video services Douyin and WeChat Channels, who are incorporating food delivery options into their platforms. Meituan’s first event was hosted by livestreamers from video platforms such as Bilibili and Douyin, as the food delivery giant currently lacks popular influencers on its own platform, the report noted. [Caixin, in Chinese]