Popular Chinese lifestyle-sharing app Xiaohongshu is allowing selected merchants to invite platform influencers to include shopping links when they post recommended content, as part of its push towards e-commerce transactions, tech outlet Tech Planet reported on Friday. The links are directly attached to stores within Xiaohongshu, rather than to external e-commerce platforms. The feature was previously open to all creators on the platform in January 2021, but was removed six months later due to “unsatisfactory link conversion rates”. Xiaohongshu, often likened to Instagram, has been making a renewed push into e-commerce in recent months, testing a group-buy feature last month and finding success earlier this year with livestream shopping, partly thanks to celebrity Dong Jie’s livestreamed sessions on the platform proving immensely popular. [Tech Planet, in Chinese]