TikTok sibling Douyin’s food delivery unit is reportedly adjusting its business strategy to focus on meal deals priced at more than RMB 60, lower than its earlier average of RMB 100. The short video platform has abandoned its sales goal of RMB 100 billion ($14 billion) for 2023 due to disappointing results to date. Douyin’s prices contrast with those of Meituan and Alibaba-owned Ele.me which target takeaways costing less than RMB 30. To counter Douyin’s expansion in the area, Meituan has since April offered delivery of higher-priced meals in over 20 Chinese cities, including Beijing, Shanghai, and Chengdu, all part of Douyin’s trial territory. [Tech Planet, in Chinese]