TikTok’s sister app in China Douyin has launched a proprietary e-commerce store focusing on imported goods on its platform, according to an August 14 report by Chinese news agency 36Kr. The products available in the store are sourced globally by Douyin’s procurement team and will be delivered to customers by Douyin. Prior to this initiative, Douyin had invited overseas consumer brands from various sectors, including daily necessities, beverages, and snacks, to join the platform aiming to accelerate its presence in the cross-border e-commerce market. Currently, major Chinese e-commerce platforms like JD, Taobao, and Tmall have been actively engaging in their self-operated cross-border e-commerce businesses. With the introduction of this new proprietary e-commerce store, Douyin will have more flexibility and control in product quality, user data, and marketing strategies aimed at improving its services and establishing distinctive advantages, according to 36Kr. [36Kr, in Chinese]