Chinese video streaming site Bilibili has undergone a restructuring that involves the spin-off of its organization-generated video (OGC) division. The move has led to the establishment of three first-tier divisions at the company: animation, entertainment shows, and documentaries, as reported by local media outlet LatePost. The objective behind this reorganization is to provide greater autonomy to the newly formed divisions, enabling them to independently launch or acquire higher-quality content. Specialized content plays a pivotal role in driving users to enhance their memberships on Bilibili. However, the company’s value-added services, including premium subscriptions and livestreaming, experienced only modest single-digit growth in the first two quarters of this year, in contrast to the year-on-year growth of more than 15% that was achieved in every quarter of the previous year. [LatePost, in Chinese]