Sony Corporation has signed a memorandum of understanding with Chinese electronics giant TCL Electronics to form a global joint venture for their TV and home audio businesses. Under the proposal, TCL will hold a controlling 51% stake, leaving Sony with 49%.
The new entity will handle the entire value chain, including R&D, manufacturing, sales, and logistics. The companies aim to sign a definitive agreement by the end of March 2026, with operations expected to launch in April 2027.
Despite the structural shift, products will continue to be marketed under the “Sony” and “BRAVIA” brands. The move combines Sony’s premium brand image with TCL’s supply chain dominance and cost efficiency. [TechNode reporting]