How can brands use NFTs in marketing?

Editor’s note: Two years ago, the term “NFT” would have elicited a confused look from all but the most dedicated crypto or Web3 enthusiasts. Today, it is very much a part of the mainstream marketing lexicon, with everyone from Taco Bell to Tiffany jumping aboard the non-fungible token bandwagon. But in a world where The…

Will China’s 618 shopping event lose its appeal?

For those who are taking a close look at the country’s second-largest shopping extravaganza, this year’s edition of 618 might seem like 2020 all over again, yet if anything the situation is even more austere.

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