New Taobao ‘C2M’ app takes aim at Pinduoduo

Alibaba’s e-commerce marketplace Taobao is aggressively expanding its direct-to-customer selling platform for bargain-seeking consumers, further escalating its already contentious competition with rival Pinduoduo. Why it matters: The business model known as customer-to-manufacturer (C2M) powered Pinduoduo’s meteoric rise and has been adopted by rivals like JD.com and Netease’s Yanxuan. Alibaba’s move will further fan the inferno that China’s e-commerce […]