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3 new trends in KOL marketing in China: Interview with Elijah Whaley, CMO of PARKLU

Just as small startups are disrupting traditional companies, individual online celebrities are changing the advertising market. It’s not dominated by a big entertainment company who owns thousands of top stars, but an individual with a strong talent can also convince consumers to open their wallets. Over the past few years, Key Opinion Leaders (KOL, 网红 […]