What can Europe learn from China’s live e-commerce boom?

Brands venturing into livestreaming at home need to be aware of cultural differences.

European brands jumped on China’s live e-commerce bandwagon early on back in 2016. Now, fueled by the pandemic, European companies are embracing livestreaming as they target online European shoppers.

A delivery driver’s tale

Wang Haijia ruminates over the time he has spent as a delivery driver, highlighting the dangers of the job and comparing it to other work.


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