How can brands use NFTs in marketing?

Editor’s note: Two years ago, the term “NFT” would have elicited a confused look from all but the most dedicated crypto or Web3 enthusiasts. Today, it is very much a part of the mainstream marketing lexicon, with everyone from Taco Bell to Tiffany jumping aboard the non-fungible token bandwagon. But in a world where The…

What can Europe learn from China’s live e-commerce boom?

Brands venturing into livestreaming at home need to be aware of cultural differences.

European brands jumped on China’s live e-commerce bandwagon early on back in 2016. Now, fueled by the pandemic, European companies are embracing livestreaming as they target online European shoppers.

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