Five Chinese social platforms for brands to win over in 2023

In 2022, the marketing goals of many brands focused on ensuring a more predictable growth. But to succeed in China’s changing digital landscape in 2023, investing in an overarching marketing strategy across all digital media and e-commerce platforms will not work. Instead, brands should focus on a few essential platforms and utilize new features on…

All about Temu’s debut at Super Bowl

PDD Holdings’ Temu made a big splash with its first-ever Super Bowl commercial on Feb. 12, “Shop Like a Billionaire.” The ad, which aired during the first and third quarters of the game, showcased Temu’s mission to help consumers to live their best lives by offering quality goods at affordable prices. The upbeat jingle in…

PDD posts higher revenue in Q3, says Temu will strive to create ‘unique value’

PDD Holdings, the owner of the Pinduoduo and Temu e-commerce platforms, reported higher revenue in the third quarter and said it will increase spending on research and development to enhance its core capabilities. The Nasdaq-listed company reported total quarterly revenues of RMB 35.5 billion ($4.99 billion), up 65% from last year, while operating profit was…

Chinese internet giants turn to philanthropy under economic downturn, but it’s not just a number’s game

Every September, Chinese tech majors kickstart a series of charity events, such as Alibaba’s Sept. 5 Charity Week and Tencent’s Sept. 9 Giving Day. Since this tradition of “charity month” in China was pioneered eight years ago by Tencent, these peer-to-peer fundraising campaigns have become the primary way that the general public in China gets…

Loading…

Something went wrong. Please refresh the page and/or try again.