Subscribe to TechNode Briefing Newsletter

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox.
Check out our previous newsletters.

What can Europe learn from China’s live e-commerce boom?

What can Europe learn from China’s live e-commerce boom?

Brands venturing into livestreaming at home need to be aware of cultural differences.

European brands jumped on China’s live e-commerce bandwagon early on back in 2016. Now, fueled by the pandemic, European companies are embracing livestreaming as they target online European shoppers.

Loading…

Something went wrong. Please refresh the page and/or try again.