As is known to all, Sina Weibo is the de facto winner in Chinese mini-blog arena, towering over other services of the like including those by Tencent , Sohu and NetEase. Sohu founder and CEO Charles Zhang talked regretfully about misstep on min-bloggin strategy, claiming pouring more money – compared to Sina – into its own Weibo in hopes of a turn-around. Tencent, which “must win in the Weibo war” according to its founder Pony Ma, is also catching up.

It’s reported that Shanda has been in talks with Tencent about serving Shanda games on Tencent Weibo platform. Since Shanda and Tencent user demographics are similar – young and willing to pay – such move would be a big boost to both of them. Shanda will extend its reach with more gains, Tencent can attract more users with the games by Shanda.

It seems Shanda won’t stop there, the giant Chinese game vendor is also in talks with RenRen to launch games on the latter’s open platform, which has already been crowded with social games developed by 3rd party vendors.

Shanda Games CEO Tan Qunzhao disclosed that the company has been looking into acquiring social game manufacturers for quite a while. Shanda Games is targeting 20% of sales coming from international business in 3 years. Mobile games will accounts for 10% of Shanda Game’s total turnover, according to Tan.