Alibaba, the Chinese ecommerce powerhouse, announced today that its C2C subsidiary Taobao.com will be spun off into 3 companies, Etao(online shopping search engine), Taobao(C2C) and TMall(B2C) in an effort to integrate information, logistics, payment solutions, mobile initiatives and cloud computing service as well as share with all the ecommerce players in China with customers, merchants and even upstream industries such as manufacturers. Alibaba is hoping to better serve the Chinese ecommerce sector with outstanding and all-around infrastructure.