Mobile9, an innovative leader of mobile content discovery, yesterday launched the new mobile9.com. Designed around social sharing, the new version gives app developers instant access to its 30 million users to discover and distribute awesome mobile content. It is available on web, mobile, and on iPhone and Android apps.

Based in Malaysia, Patrick Ooi, CEO and Founder of Mobile9 is looking for developers to add apps so they can help give them maximum exposure.


Going Social for App Discovery

mobile9 enables users to see real-time stream of what apps their friends are using. “Our users are actively downloading mobile content, exactly the right audience for developers. Developers can push apps and marketing messages straight to our users. The latter can then recommend to their own friends and so on. Good apps will explode virally” said Patrick Ooi. mobile9’s technology is able to automatically pick up these popular apps and highlight them to all the other users.

This social approach contrasts with the existing app stores’ leader-board structure. Well funded app developers dominate the leader-board and receive bulk of the downloads while the majority of developers, even with really good apps, are buried below the noise. mobile9’s social discovery will address this by breaking down the monopoly held by the selected few and empowering its users to promote good apps virally.

Start Today

Far from just an app store, content creators are using mobile9 to distribute wallpapers, ringtones, videos and SMS. Content creators and app developers are invited to create a free account at http://www.mobile9.com/my/register/ and start reaching out. Importing an app from app stores to mobile9 is a one click process.

My experience

I was invited to test about the beta version of mobile9. I really liked the clean layout and navigation of the site; it allowed me to easily find stuff to juice up my phone. For people who are mobile fanatics there’s even a community board to chat about all things mobile. If you want a new way to discover great apps, not just by what a leader board says according to number of downloads, but instead by what your friends like, then try it out.

Lastly, I’m happy to see innovative start-ups come out of Malaysia! Boleh!