Jiuxian.com, the first liquor-centric online retailer of its kind in China announced completing a Series B round of funding for US$ tens of millions from Sequoia China and Oriental Fortune Capital. The funding will go towards beefing up warehousing and logistics with an aim to get listed.

Founded in September 2010, Jiuxian has raised US$ 20 million in first round in this April . The vertical offers wine, white spirit, high-grade beer, wine set and so on. With a sales target of over US$ 78 million for this year and a target to generate north of US$ 1.5 billion in sales in the next three years, Jiuxian is planning to go public in 2014 in the States or in Hong Kong.

One of its arch rivals, Yesmywine raised US$40 miilion in a Series C financing led by Chengwei Capital this May. The Shanghai-based company has raised over US$53 million since its launch in late 2008, US$3 million for the Series A by DCM and US$10 million for Series B led by Mandra Capital.

Just like Jiuxian.com, YesMyWine also used the funding to expand warehousing and logistics services as well as to widen collections.

China displaced Japan in 2009 to become the largest Asian wine consumer. According to statistics by China Customs, the total import value of wine increased 70% last year. There’s a big and fruitful market behind the expansion.