Kaixin001, the Chinese social networking service secretly launched a photo-sharing app TuTeng, not only it’s idea/design/functions are inspired by PhotoVine, but also its Chinese name TuTeng (图藤) is a word-for-word translation of the latter.
And it seems the app also learnt a lot from the renowned iOS-only photo app Instagram. Tuteng lets users shoot a picture or choose a local picture and then apply preset filters to pictures to create personalized photos and share them with other users. Though Tuteng does differ from Instagram and PhotoVine in that after uploading the picture users can only apply pre-defined tags such as “beauties/funny pictures” to them whereas for Instagram and Photovine users can use whatever tag names they want.
I guess it’s understandable that long tail tags might make finding contents more difficult which is not a good thing for amassing users and curating community in a short time.
Besides photo processing and sharing, one unique advantage Tuteng has is that the app is linked with Kaixin001 accounts, one of the largest social networking site in China that targeting white-collars, that’s a huge user base. The service is said to have more than 100 million registered users as of this February.
However, it’s noteworthy that the site is currently facing drop in both traffic user activity and probably needs to be more aggressive in righting the wrong.
Screenshots of TuTeng, PhotoVine and Instagram (from top to bottom)