Local media broke that 360buy is about to start a proprietary clothing brand soon following the debut of Dangdang Youpin (or 当当优品), the new home furnishing brand made available by Dangdang.com, the NASDAQ-listed Chinese online B2C giant.

Dangdang Youpin

Wu Sheng, the former VANCL veteran and VP is said to oversee 360buy’s clothing brand effort.

The normally 60% gross margin of apparel industry might be one of the major causes 360buy and Dangdang are both scrambling to launch their own offerings. Dangdang once said that its proprietary brand could be up to 50% cheaper than competing brands while still stands at relatively high gross margin.

Amazon China also launched its own brand of household articles Amazon Basics a long while ago.