A relatively lesser known travel site TripPanda which focusing on outbound tourism has raised an undisclosed amount in first round of financing.

Founded in April 2010, the site is about to launch a revamped site in the coming month to celebrate the funding and its 2-year anniversary.

With a focus on outbound travel, the service has established solid partnership with Tourism New Zealand, The Department of Tourism and Commerce Marketing of Dubai and so forth.

According to its founder Matthew Xu, the funding will be used to step up marketing effort for broader recognition and to establish a call center. Also the Shenzhen-based company will be branching out into other cities with setup of local branches.

Online travel sector is picking up over the past years with various offerings sprang out like travelogues (mafengwo.cn, tukeq.com), OTA (tuniu.com, lvmama.com), metasearch engines (qunar.com, kuxun.cn) competing in the market.