Kamcord offers an SDK for mobile games that players can record gameplays and share to social networks. The company announced today it has recorded over 1 billion gameplay videos since its launch in June 2012, with millions being recorded daily, and its SDK has been embedded in 115 games. Kamcord supports Unity3d, Cocos2d(-x) and custom game engines on iOS. An Android solution is under development.

Users can share recordings to Facebook, Twitter, YouTube, or through e-mail.

The Y Combinator alum just raised $1 million funding from Tencent, one of the biggest companies in terms of gaming revenue, and Kaifu Lee’s Innovation Works. In late 2012 it raised $1.5 million in seed funding from some impressive investors, including Tencent, after graduating from Y Combinator’s summer session. Founded by 3 MIT computer science alums and the team of 9 are headquartered in San Francisco.

Users can share recorded gameplays onto social networks or through e-mails.

Users can share recorded gameplays onto social networks or through e-mails.

The company now is turning its website into a platform for users to watch recorded gameplays and discover new games. The updated Kamcord SDK now lets users create profiles and like videos. Soon users will be able to comment on videos and subscribe to the top gamers in the world. The new SDK also contains an “infinite playlist”, a playlist of the best videos from a game compiled in one place.

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In China, gameplay video has been a big business that a variety of companies, from online video sites to online communication services have tapped into the sector and made profits from advertising and virtual item sales. YY, the online video communication service provider, started offering live broadcasting for gameplays. So for Chinese Internet companies or investors it’s easy to understand Kamcord’s idea and see its potential.