Baifubao, Baidu’s payment unit that obtained third-party payment license this July, recently unveiled Baidu Wallet SDK, a mobile payment service (report in Chinese).
After establishing installation package in Baidu Wallet SDK, game developers can offer the package to different distribution channels. Baidu Wallet will distribute the revenue to developers and distribution channels according to the revenue-sharing plan.
This service is currently mainly applied in in-game payments. Compared with traditional in-app payment services, Baidu Wallet SDK, which integrates the functions of payment, data analysis and accounting management, has embedded more than 10 payment methods, including, bank card payment and phone billing.
The service has gained access to more than 300 games, including Kunlun’s Xianbian and Locojoy’s MT Online 3.0.
Starting from the gaming sector, Baidu may gradually expand payment business to e-commerce division, and then the whole mobile Internet in the future. Baidu is likely to release financial products in October, disclosed people familiar with the matter. Three Weibo official accounts of Baidu’s financial products were opened recently, including Baidu Finance, Baidu Financial Management and Baidu Securities (report in Chinese).