Outbound Tourism Site Shijiebang Fully Acquires Social Travel Service Tukeq

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Shijiebang, an online outbound travel platform, recently fully acquired social tourism service Tukeq and released a new product for outbound travelers.

According to Zhang Heping, founder of Shijiebang, the contents of Tukeq will be integrated to Shijiebang in the future. He added that the acquisition of Tukeq, a service that has accumulated substantial mobile users, will facilitate Shijiebang’s expansion into mobile market. Zhang noted the company planned to acquire another one or two self-guided tour services this year.

Founded in May 2011, Tukeq started as a social travel web and mobile app that helps people organize their travel plans by sharing, following and viewing other’s plans. After receiving funds from Innovation Works latter in the same year, the company pivoted to travel guide sector and released a dedicated app. Tukeq claimed millions of users and contents on more than 26,000 overseas scenic spots.

At the same time, Shijiebang released a new outbound travel product which it claimed to has combined the merits of both package tours and self-guided tours. The product offers custom schedules designed by travel experts to tourists who can start their journeys any time they want. It also provides ticket, hotel reservation, visa and car rental services at preferential prices.

Shijiebang has received nearly $10 million of Series A financing from Fosun Capital, ChinaRock and Yahoo founder Jerry Yang last year.

image credit: Shijiebang