Meitu Phone2 pic

Targeting at female selfie-lovers, Chinese photo editing and sharing app developer Meitu launched the second generation of its photography-focused smartphone, one year after launch of the first generation product Meitu Kiss Phone. At the launching event, the company also released an Android-based system MeiOS and a short video app MeiPai.

The selling point of the phone is 13M front/rear camera. Featuring a 4.7-inch screen, Meitu Phone 2 is powered by MeiOS, Fujitsu Milbeaut image processor and MT6592 octa-core processor. The smartphone will be sold at 2,199 yuan (around $ 350) for 16G version, 2,399 yuan for 32G version and 2,999 yuan for a limited version.

Taking the helm of Meitu almost one year ago, Cai Wensheng, a legendary angel investor in Chinese tech industry, adopted for the company a strategy similar to Xiomi’s – to gain users with comparatively good-value-for-money smartphones, build ecosystem with software and make profits from consumer-facing paid services and business-facing offerings. Like Xiaomi’s MIUI, Meitu released a homegrown operating system MeiOS to complement its product portfolio.

As of April this year, the company has 17 photo-centered apps and PC-based tools, including several popular ones of Meituxiuxiu, Meitukankan, etc. Meitu now claims around 740 million registered users, of which 422 million come from mobile terminals, while the number of daily active users stands at around 23.58 million.

image credit: Meitu