This post is edited and re-published on ReadWriteWeb by Richard MacManus

There are too many so-called Chinese YouTubes fighting on the Chinese web2.0 battleground, but the launched in November, 2006 has found its own way to entertain the video fans. What makes Mojiti so special in this market is that it offers the users a fresh experience: the video is not just shared to watch, you can play it with your annotation.

With Mojiti, you can tell your own stories inside online videos. Users can add text, hyperlinks, shapes, thought and speech bubbles, images and more anywhere on the video screen to narrate their own videos, subtitle videos with any language, or just comment on any scene. Its technology works by adding an overlay on top of video from all major video sharing websites (such as YouTube, Metacafe, Google Video and more) and in all major video formats (Flash, Windows Media, QuickTime). Users annotate on this overlay and Mojiti synchronize their annotations to the underlying video. Since each annotation is linked to a specific moment, users can now search
inside the video and even jump to specific scenes which makes it much easier to find out the video or parts of it that you’re really interested with. And of course, the personalized videos are also for sharing. Mojiti gives you different options to share your video creation such as emailing, embedding, or even watching on your Media Center PC (using its Media Center plug-in).

With a few years experience in Microsoft’s Seattle headquarters and being a lecture teaching on entrepreneurship at one of the best universities in China, Tsignhua University, Eric Feng, the founder of told us his confidence and also the ambition. Unlike most of the Chinese startups, is targeted on the international market by offering its English version since its first launch. Only 3-month time, the subtitles can be found in nearly 20 languages and was also picked up as a representative of web2.0 startups in China by the BusinessWeek.

A nice demo of what the Mojiti can do can be found here

We were also invited to give a go on its coming new version (screenshot followed). With more formatting tools for the annotation and a new funny annotation type called Flash Spots introduced, the new version even supports SubViewer and SubRip files which allows the user create the subtitles in bulk. It gives the video-sharing much more fun!

The video-based internet market is quite crowed, but the only real competitor of we found so far is So what is the next after YouTube? What we can say here is that it is definitely not just Sharing!