It’s quite interesting that several stories coming to me recently are all relevant to the Feed market. Here they are:

The first one could be a breaking news. It is revealed on Vecosys, a blog hosted by my good friend Sam (who was the editor of TechCrunch UK). Sam has been told by a true trusted friend that Google is buying the Feedburner, the dominating feeds management service provider in the worldwide market. It will be another big action after the Google’s acquisition of the DoubleClick. Think it over, if it is proved to be true, it would be indeed a smart and also a nature step for Google. As RSS becomes more and more popular, the idea of the Feed is much more accepted and used by the netizens. There is no doubt that the Feed Ads market actually has its great potential due to the user base and deeper influence.

Back to the Feedburner (well, maybe we have to call it something like GBurner in the near future). A user from Yeeyan.com which has become probably the largest Chinese translation community did a post calling on a translation team for the project of Chinese version of Feedburner, which made people feel that Feedburner is planning the China adventure. Feedburner has already got the fame in Japan, so there is no reason that it can not come to China. But, I’m not sure whether it is a bit late or not. The local dominator Feedsky has been working hard for a long while to wake up the domestic market and it is already the No.1 in the world with the huge number of feeds under its management. Well, I also have a bit worry about Feedsky. It has very good relationship with local BSPs, but it is still not that attractive to the independent blogs where the Feedburner’s icon is of more occurrence; Furthermore, Chinese blog is still sort of new-born market, the chance can be open to everyone.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.