Wherefun, founded by serial entrepreneur John Ho, is a Beijing-based startup providing a web2.0 platform where users can demonstrate their journey by mashuping their photos/videos and geographic data.

The so-called Geotagging technology is not really new and Wherefun is still at very early stage. But compares with several other existing service, such as EveryTrail, Flagr, Panoramio etc, Wherefun got some new ideas to make the geotagging more fun. Wherefun seems easy to play with. User creates a trip, uploads the photos taken along the trip, then uploads GPS log data collected by GPS device. The route will be virtually shown on the map, with photos tagged at the locations where they are taken. The geotagged trip can be saved and shared with friends and other users. A sample trip is here for you to explore.

Geotagging service and GPS service or LBS (Location-based Service) in general, in my opinion, will be getting very hot in next 5 years. It is just a perfect and straightforward combination of web2.0 and mobile service. My worry about Wherefun is that how many tourists will bring GPS tracking device with them in order to enjoy the fun of geotagging. The user base would not be very large. There will be some geeks loving it, but we should also note that uploading both photos and GPS log sometime is still time-consuming.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.