“I do not have the know-how, resources or desire to compete with the big SNSs in China like QQ, 51.com, Xiaonei, etc. I just want to focus on what we know well and where we can be a positive force. At the same time, I think our users will influence mainstream Chinese culture more and more over time”, said CEO of Neocha.com, Sean Leow. Shanghai-based Neocha might not be a big SNS anyhow, but in my opinion, it is one of the best social networks and very unique in Chinese Internet.

Before you read this interview, I suggest you watch the following video first. It is a recording of a creative bazaar, actually the launch party of Neocha held in a 150 year old warehouse in Shanghai last year. Over 80 creative groups (record labels, photographers, clothing labels, graffiti artists, etc.) were there and 9 bands playing throughout the day. Without much marketing, around 10,000 people showed up.

Brief History of Neocha

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.