It seems that only recently, after a long period of low-wage production for foreign companies, the time has come: Chinese companies are becoming committed to go overseas. Companies such as Lenovo, Haier, and TCL have taken the lead in setting up brand identities overseas and others have followed. But are there any Chinese Internet brands that are well known in countries other than China?

Do people in Europe, the U.S. and other Asian countries than China know brands such as Baidu and QQ, are they familiar with virtual worlds such as Novoking and Hipihi, or games such as Zhu Xian and Perfect World? It is very unlikely that they are….

Boundaries – It seems that Chinese Web companies are late in international expansion when compared to other industries. How come? There is no straight answer to this question, but besides the more obvious cultural and language boundaries some of the reasons could be related to:

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.