Facebook, as they did with the German and the Spanish language, asked the Japanese Facebook users to translate its site into Japanese and gathered 1,375 volunteers (as of May 19) to contribute working on the translation. Today, after more than 30,000 translations have been submitted, Mark Zuckerberg, founder of Facebook, came to Japan and announced that they would launch the Japanese language version of Facebook.

Facebook has not been so popular among Japanese Internet users. One of the reasons would be the language barrier; Japanese people are notoriously poor at English. So, after breaking down this barrier with the translation work, will Facebook start to gain popularity in Japan as they did in Germany and Spain? I don’t think so, unless Facebook understands the peculiarities of the Japanese Internet culture.

Here are 3 things Facebook needs to do in order to succeed in Japan.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.