A Lesson From BBC.com Chinese Media Sites Should Learn

Ashley Highfield, the BBC director of new media and technology, said all future BBC digital output and services will focus on three concepts – “share”, “find” and “play”.

New BBC.com was officially launched at 27 February, 2008. Guardian commented:

Chinese Internet has been trying hard to catch up with the western industry, Myspace, Facebook, YouTube, Flickr, Twitter etc have been studied and discussed since the first day when they went to public. It seems that people now have understood web2.0, and tens of video-sharing, image-sharing, micro-blogging and SNS can prove that. BBC.com was unblocked in March after years of strict access. It is a great news for those who complains about the censorship in China, but disappointedly there are very few of us has realized that there is much more we can talk about about the BBC.com.

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