Joi Ito in his blog suggested strongly that, to succeed, foreign companies need to get a Japanese local partner.

I am particular interested in the statement foreign brands have very little value in Japan without local promotion. I wonder if this only applies to web/tech companies, or across-the-board in Japan?

In China, I can concur that western brands appeal to consumer strongly. Clothes that sounds Italian, wine that smells French are indications that the locals regard Western brand highly. However conventional wisdom does not work quite right for web branding. Even with greater experience and money, google became baidu’s victim, ebay was slayed by alibaba , and bertelsmann lost to dangdang. Therefore, you need a local partner in China too.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.