Mixi, a SNS giant in Japan with its registered member exceeding 15 million in the middle of July, quietly announced on August 4 that it launched “Mixi Echo”, a twitter-like service where people can write short messages and their friends can respond to them. The service is still beta and they are collecting feedbacks from the users for now (The official version will be out to every user on September 1, Mixi announced). It’s available both with the PC version and the mobile version.
The basic functions are mostly the same as those of twitter’s, which got comparatively popular after its launch in Japan on April 22, 2008. The success of foreign internet sites in Japan has been so rare, with eBay, MySpace and Facebook being not so successful in spite of their expected easy wins. Combine twitter’s comparative success in Japan, which means its functions are quite suited for the Japanese internet culture, and great presence of Mixi. This new function from Mixi will let its users stay longer in Mixi, making it much more successful and profitable.